Chapter 5: The FACE of Consideration

Chapter 5: The FACE of Consideration

In the FACE Personality Model, the third step in processing sensory information is Consideration.

Our Dominant Consideration is how we evaluate or judge information.  The two fundamental brain functions for evaluating the sensory information we perceive are Logical and Emotional.

As you might imagine, our Dominant Consideration has a profound effect on our personality. If a person’s Dominant Consideration is logical, they will tend towards logical, rational thinking and dissociate from their emotions.

Conversely, if a person is dominant emotional, they will more naturally use their feelings and emotions as a way of evaluating information. While dominant logical people will make decisions based on cold, impersonal logic, the dominant emotional will make their decisions using compassion and empathy.

Dominant logical persons may tend to argue, debate and mismatch (take the opposite point of view). Dominant emotional people will avoid argument and confrontation and may agree simply to avoid confrontation. Tending to do well on their own, they are not joiners. If they are more visual and stimulation-seekers, they become managers or leaders, but they are almost always better with machines and data than they are with people.

Dominant emotional people love to feel connected to others. If they are stimulation-seekers, they will enjoy parties and crowds. If they are stimulation avoiders, they will likely enjoy personal interaction and may become counselors or therapists.

It’s interesting that you can often hear a person’s dominance in their language. If they are dominant logical, they might say, “I think that’s right”, or “That’s not fair.” Conversely, a dominant emotional person might say: “That feels wrong”, or “What do you feel is fair?”.

One of the advantages I had in working at the NLC was working with children with different personalities and learning challenges at the more extremes of the personality styles; children that were, say, ADHD or Asperger’s tended to be far more rational and logical – almost amoral in their decision-making.

At the other end of the spectrum, children on the autism spectrum and children with Sensory Processing Disorders were extreme dominant emotional. They tended to be hyper-sensitive, they got overwhelmed with people, with other people’s emotions, even with their own feelings and emotions.

Someone who is very perceptive in how other people feel is going to be Dominant Emotional: that’s how they evaluate their world and their subsequent decisions will be based on how they feel about the situation.

The above is an excerpt from "Cracking the PERSONALITY Code: a Brain-Based Guide to Personality & Relationships" available at

  • Tags: adhd, brain, brain dominance, brain hemisphere, communication, Dyslexia, Feeler, MBTI, social energy, Thinker

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